Selling a property on Sifex Boutique.
Created by popular demand in the same format as its acclaimed sister site, www.sifex.co.uk, designed to showcase the finest French properties looking their very best for a discerning worldwide clientèle, this website is particularly relevant to vendors who appreciate the clear display that the Sifex site offers.
We have frequently been asked for an advertiser's site with all the features of the main Sifex website; Sifex Boutique is intended to fill that gap in the market and appeal to all sellers and buyers of French property not wishing to use an introductory agent.
The photographic and written presentation of the property is key in attracting the attention of serious buyers. Copy for advertisements should contain keywords to attract search engines as well as buyers. Type of property, nearest town, closest airport or train station and facilities are examples of these.
The Resumé should summarise the main features of the property. "Stunning renovated Château with heated pool, gites and views of vineyards near Bergerac " for example gives you important key words and describes the main features of a property. Phrases such as these below are good ways of sharing important information with would-be buyers and search engines alike. "Manoir with Mountain views. Secluded setting. Not overlooked. Heated Pool. Recently modernised. Nr Atlantic beaches'. 90 minutes to Airport/TGV. Shops within 5 kms. Nearest ski resort 1 hour's drive."
Making the maximum impact by careful selection of photographs is a good idea. Remember that the first picture you upload will be your main image, which will show in all the single image listings. If possible, order the pictures as though you were a visitor viewing your property, beginning with the outside, the ground floor reception areas, upper floors and views, and including any garden, pool or outbuildings. For internal pictures, rooms should look their best; flowers or a nicely laid table will always be more appealing; well made beds and sofas with throws or well arranged cushions will draw a buyer's eye and fire their imagination. Natural light is best or use lamps and ceiling lights to ensure rooms are bright enough. Diagonal shots from a corner or doorway will usually give a more interesting angle. Avoid clutter, pets, friends and reflections in mirrors!
Besides the images in your advertisement it would be a good idea to have available to send to buyers, pictures of the surroundings, an aerial view of the property and perhaps an image of the nearest town, for example.
Pictures taken on a sunny day, will always show a property in a more favourable light and the early morning and late afternoon light is usually softer and more interesting than the harsh light in the middle of the day. Ensure pictures are not crooked. SLR or high resolution pictures will inevitably look better displayed at 900 x 600 pixels on the site (resolution of 72 dpi is fine).